Few among today's digital cognoscenti may remember that the Video CD format—still popular today in Hong Kong and parts of Asia, where few households circa 1993 had VCRs when this low-priced, climate-friendly format made its debut—almost became the successor to VHS. Almost. This ad from Philips appeared in the November 1994 issue of Premiere Magazine, touting the "CD-quality audio" and "digital picture quality" of the then-nascent format. Notice they don't say "VHS-quality" or "laserdisc-quality", since the VCD generally landed somewhere in between those formats—or, just as often, beneath both of them—on the home theatre presentation scale. It may have died a quick and quiet death in North America, but the format's resilience in Hong Kong, in particular, means any fan of the city's cinema who truly wants to wear the badge must indulge the format on a regular basis or risk leaving a considerable segment of Hong Kong's diverse film offerings undiscovered due to its lack of availability on DVD or any other format.