Korean pop sensation—and sometime archenemy to Stephen Colbert—Rain is hawking some tasty little chocolate covered, orange-goo streaked goodies here called Fei Cakes, produced by the Fuma Group Food Company of China, which has in recent years invested heavily in the Industrial Bank, China Everbright Bank and Bank of Communications as part of their plan to become the "China Cake Kingdom." You will eat their cake some day. Oh yes, you will.
Fuma's marketing spiel for the cakes might sound a little . . . suggestive to western ears, and seems to be trying to encourage you to put something besides cake in your mouth:
Rain between your lips, rain in your mouth and in your heart
Fall in love with the Fei cake, with Rain and with the smelling of Rain!
Rain's Coming, indeed.
Now, if that doesn't make you want to run out and buy a box to munch on while Rain slices and dices his way through the ranks of his former ninja clan, I don't know what will.
Well, how about the image from the side of the box, then?
Nah, didn't work for me either. They had me at Sho Kosugi. But the Fei Cakes are mighty good.
As always, my eternal gratitude to Canada's most awesomest Asian mega-grocery chain, T&T, for stocking some of the coolest little nibblies this side of Hong Kong.