Wednesday, June 20, 2007

From Giallo to Jjakpae

I remember a couple of years back, a Korean movie called SPY GIRL took heat for essentially being a feature-length advertisement for the fast food chain Burger King, and while one of the chain's restaurants was featured prominently throughout the film, part of me couldn't help but appreciate the verisimilitude it brought to an otherwise dull picture. I mean, in real life people work at Burger King, and Harold and Kumar went to White Castle, so why bother "creating" a Burger Shack or a Burger Barn that people will know is fake when there's a chance the real deal might not mind being in your movie? And besides, it didn't feel as insidious as MAC & ME. At lest the makers of SPY GIRL were largely in control of their project, and the heroine didn't defeat the villains by throwing juicy, flame-broiled Whoppers® and succulent Tendercrisp® Chicken Sandwiches.

Sometimes, though, it's the little product placements that can get out of hand. Have a look at these stills from Ryoo Seung Wan's THE CITY OF VIOLENCE and see if you can guess what he probably has cases of in his garage.

(a word of warning: this first one's tricky, so you may have to stare at it for a long, long time to feel thirsty spot the placement)



Still not certain? Well, they do get a little more difficult from this point on:




And if you think this next shot is here just because I loved watching this beautiful girl kick both of our heroes' asses, you'd be half right. But look closer...

I'm not entirely convinced even Sergio Martino wouldn't consider this a bit much...

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